Summary
Going forward, digital leaders will not just influence a company’s strategy; they will define a company’s value proposition through digital channels and experiences, impacting the business model, revenue streams, and product innovation. That’s a pivot from past digital efforts that focused on sites and apps. So how does a digital leader construct a successful strategy that propels the company forward? This report lays out the components of a great digital strategy and guides executives and leaders on how to build strategies that drive sustained and scaled business growth.
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