Data Overview Report

Forrester’s Global Net Promoter Score Rankings, 2025

Scores For 478 Brands In 13 Countries

 and  three contributors
Dec 31, 2025

Summary

Net Promoter Score℠ (NPS) hit its lowest in North America since 2016, while APAC industries struggled and EMEA had widespread stagnation. Globally, 23% of brands declined, 5% improved, and 72% were statistically unchanged. This report reveals the Net Promoter Scores and rankings of 478 brands across 13 industries and 13 countries. CX professionals can use this report to inform their improvement efforts.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).