Summary
Marketers’ increasing investment in email marketing and comfort with genAI don’t align with their simple attitudes and applications of the email medium. Marketing decision-makers in our Q2 2025 CMO Pulse Panel have ample internal headcount and vendor support to create customer-friendly email programs. And yet, fewer than half regularly personalize emails. We read complacency and a lack of self-awareness in this data, which, if left unchecked, could keep marketers from creating email programs that deliver the value consumers expect.
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