Summary
Competitive product analysis evaluates how well an organization’s offerings meet customers’ needs and provide value vs. competitive offerings. Product managers should focus on whether products are below, at, or above parity for the capabilities that matter most to customers, not just whether they contain specific features. Competitive insights help product managers make informed decisions about enhancement prioritization, product requirements, and the product roadmap. In this report, we provide a guide to help product managers complete a competitive product analysis.
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