The Sales Persona Interview Guide

Sales organizations are rarely uniform and tend to comprise a mix of sales reps who perform distinct roles. For example, the needs of a revenue development rep who is attempting to stand out in a 60-second speculative phone call are different from those of a national account manager pitching a proposal to the board of directors — or a sales representative preparing for their next appointment. In this report, we present the Sales Persona Interview Guide, a framework for collecting the information required to build a sales persona knowledge foundation.