US Shoppers Value Post-Purchase Notifications And Delivery Updates

Receiving timely and specific notifications throughout their shopping experience is important to US consumers, per Forrester’s March 2025 Consumer Pulse Survey. Eighty percent say it’s important for retailers to offer order confirmation with specific delivery or pickup dates after their online purchase. Three-quarters also value notifications with status updates. Similarly, 72% of US online adults think it’s important that retailers have specific delivery and pickup dates on a product’s detail page. Retailers must offer up-to-date, precise, and transparent communication to meet customer expectations online — and to reduce the burden (and cost) of “Where is my order?” (WISMO) calls to customer service.